Staying Connected to Your Customers in Difficult Times

I don’t know about you, but over the past few weeks during this Coronavirus crisis, I feel that businesses are communicating from a position of panic. Businesses I used to hear from once a month or so are sending me emails weekly with SELL, SELL, SELL screaming from their content.

During difficult times, your goals as a business owner or leader should be to SERVE, NOT SELL. Additionally, you do want to work hard to stay connected to your customers open, but you shouldn’t suddenly become a spammer either.

This week’s post is a 3-minute video I shot right after conducting a “Connecting with Your Customers in Difficult Times” webinar last week. I hope these tips help you stay connected with your customers, focus on serving (not selling), and avoid some of the biggest mistakes many people make when communicating with customers in difficult times.

[aiovg_video type=”youtube” youtube=”https://youtu.be/jTCAaQqa6IQ” poster=”https://amycastro.com/wp-content/uploads/2020/04/Maintaining-great-customer-service-in-difficult-times.jpg”]

Post Views: 747

Performance Communication, Practical Communication, Workplace Communication

The Power of Nonverbal Communication in Leadership

As leaders, we focus a lot on what we say: preparing for meetings, writing the perfect email, or rehearsing for presentations. But the reality is, that some of the most important messages we send don’t come from our words—they come from our nonverbal communication. Things like your body language, facial expressions, tone of voice, or […]

Amy Castro

Performance Communication

Top 8 Communication Mistakes That Could Destroy Your Career

No matter where you work or what you do, possessing at least “good” communication skills can make or break your career. Just think about the job ads you see online and even your own job description; they all include some requirement related to communication skills. “Great oral and written communication skills a must.” “Excellent interpersonal […]

Amy Castro

Performance Communication, Practical Communication

Why Today’s Leaders Need Emotional Intelligence

As someone who has trained leaders for more than 25 years, one of the biggest challenges I see leaders facing is making the transition from team member and subject matter expert to leader. This transition is further complicated when organizations make the mistake of selecting new leaders based on length of employment and/or technical skill. […]

Amy Castro

Performance Communication

You’re right! Your coworkers don’t like you. Here’s why.

Have you ever felt like you’re the odd one out at work? Do you struggle to fit in with your coworkers or wonder why they don’t seem to want to include you or listen to your ideas? If the thought has crossed your mind that some, if not all of your coworkers, may not appreciate […]

Amy Castro

Performance Communication

Dos and Don’ts for Attending Professional Holiday Parties – Updated for 2022!

Tis the season for holiday events including those at work and in your professional organizations. The office party can be a great time to really get to know your coworkers and colleagues, a chance to network and make new connections, and overall, an opportunity to shine as bright as Rudolph’s nose. However, every year we […]

Amy Castro

Performance Communication

6 Bad Listening Habits You Need to Break Now

People often ask me what’s the first step to becoming a better listener. The answer? Get rid of your bad listening habits. As much as we don’t like to admit it, most of us aren’t the best of listeners and we’ve developed some bad habits over our lifetimes. As you review this list of bad […]

Amy Castro

Get Your FREE Customer Communication Checklist

Are your team members communicating effectively with your customers?
Find out with this Effective Customer Communication Checklist.