Don’t Just Survive… Thrive Among Your Competition
Grow Your Loyal Customer Base with a “Best in Show” Team That Can Deliver a 5-Star Customer Experience
Let’s face it, the pet business is booming and competitors are cropping up every day – online and around the corner! If you’re worried about keeping ahead of (or at least up with) the competition, then you and your team need to get a leg up from Amy Castro. She’s been coaching communication and sales skills in the corporate arena for two decades to organizations like Marathon Oil Company and Texas Children’s Hospital. But her passion and knowledge base lies with people like you, the people on the front lines who help pet owners choose the best services and products for their beloved pets.
The key to creating an unstoppable level of loyal customers for your business is great service! You may know that already, but once you and your team master the intricacies of emotional intelligence, people skills, problem solving, and hiring the RIGHT employees to serve your customers… your customer attraction and retention will dramatically improve!
Featured Presentations:
Click a presentation title to view details.
Available as a keynote, breakout session, full-or half day workshop, virtual training, or multi-day training
Your customers could be finding what they think they need with big box chains or franchised competition… but if you can show them the power of shopping with you, you’ll have the steady customer flow you need to stay alive. You will discover:
- Some of the things that drive customers AWAY (and how to stop the bleeding)
- How and when you can go above and beyond to create loyal, life-long customers
- How to develop creative programs and ideas to draw new customers in and keep them happy long-term
- How to identify the type of customer you’re ACTUALLY serving (so you’ll recommend the solution that will work for THAT person or family and create a customer for life)
- How to make sure you’ve got the right team to deliver exceptional service to your customers
Available as a keynote, breakout session, full-or half day workshop, virtual training, or multi-day training
It’s not enough to just have a Facebook page and hope that people find you. When you use creative marketing ideas, you draw in your potential audience and add value to the community. You’ll discover:
- What you could offer (that’s not difficult to implement) to draw new potential customers in your doors
- How to find and partner with other local businesses to create a win-win situation and find more customers
- How to use the news to get free press for your business
- How to create newsworthy events to get publicity and credibility without pestering, bothering, or annoying your local
- How to get publicity for free (without buying ads)… this one tip is a total game-changer for your business!
Available as a keynote, breakout session, full-or half day workshop, virtual training, or multi-day training
Have you ever felt like you’ve interviewed a “best in show” job candidate only to find out that someone completely different shows up on the first day of the job? Finding and hiring the right person can drastically change the way your customers see your business. If you want to find the “right” employee for the job, you need to take a good look at your hiring processes first! You’ll discover:
- The importance of great job announcements to attract the right candidates
- Why great job descriptions are critical to employee success
- How to ask the right questions to ensure you find the right person for the job
- Why “old school” interview questions like, “What’s your greatest weakness?” are a waste of time
Special Program for Shelter & Rescue Group Staff & Volunteers:
From the appearance of your staff and how customers are greeted, to the way you respond to customer questions, communication is critical to getting animals “out the door.” In this fun and interactive session, communication expert Amy Castro will share tips, tools, and techniques for sending the right visual, verbal, and nonverbal messages to your customers that will not only lead to adoptions, but to advocates of your facility or group. In this workshop, you’ll learn:
- The importance of dress and appearance in the often messy business of adoption
- How to communicate and educate adopters without condescending and offending
- Trigger words that drive adopters away
- How to make your words clear, specific, and understandable
- How to use nonverbal communication skills to reinforce your verbal messages
- And more!
About Amy Castro, MA, CSP
Amy’s real-world experience as a leader, business owner, and president of a nonprofit animal rescue, combined with her master’s degree in communication, and more than two decades working with small businesses and large organizations like NASA and Texas Children’s Hospital, allows her to give organizations the tools needed to consistently hire great employees, improve training processes, and develop teams that thrive.
Amy’s passion for working with animals started when she worked for a veterinarian, boarding kennel, and groomer for more than 8 years. She’s been an active shelter volunteer and foster for many years and has personally fostered almost 1000 abandoned pets. In 2017, she started Starlight Outreach and Rescue, a nonprofit corporation dedicated to helping Houston area animal shelters provide medical care, fostering, and other services to help save the lives of animals who might otherwise be euthanized. Amy is also a contributor to several industry magazines, including PetAge, PetVet Magazine, and Pet Boarding and Daycare Magazine.
Elizabeth Fu
Senior ManagerAmy is a dynamic presenter and engages the audience well. I’ve had the pleasure to work with her on three different occasions and she adapted to evolving needs and delivered content in a way that resonated with participants well after the event.
Susan Keeble
Vice President - Customer SolutionsAmy fills her presentations with amazing content she delivers in a clear and concise manner with just the right amount of wit to engage all employees. I heartily recommend her for any training where you need the best of the best!
Elizabeth Wojtowicz
Human Resources DirectorAmy’s program was energizing, fun, informative, and thought provoking. I learned how to use a “best employee” profile to design questions to identify right-fit candidates. I also learned the importance of designing benchmark answers and quantifying them.
Gayle Cook
City ManagerAfter many staff members were anxious to improve their presentation skills, we engaged Amy and she was a breath of fresh air. Her sessions kept participants involved from beginning to end. How many times do you get all positive comments from a group?
Keith Hardcastle
Director of Human Resources and Staff ServicesAmy has great delivery and her content was really useful. After attending “I Dare You to Hire the Right Fit Employee Every Time,” I’ll be able to improve hiring processes by asking more effective questions and grading responses.
Chrystal Bailey
Human Resources ManagerAmy is thought provoking, interactive, and funny, and provided very useful tips I can implement right away!
Norm Stuart
Safety and Risk Management CoordinatorAmy is one of the most dynamic and professional trainers I have worked with. The quality of her training is indicative of the time she invests customizing it to the organization. Her upbeat personality and energetic style make her programs educational, enjoyable, and interesting for everyone.
Brandy Dangelmayr
Human Resources DirectorAmy has great energy and keeps the crowd engaged. I now know I need to develop better interview questions and a scoring system to evaluate employees.
Tri Nguyen
Founder & PresidentAmy’s program was invaluable to our organization. What a difference have I seen in my staff in terms of: effective management, organization, and most importantly communication. Her methodology proved to be extremely useful for any growing organization.
Bruce Mullins
General ManagerAmy Castro is one of the best trainers/facilitators we have used. She does a great job effectively designing and presenting programs that maximize time spent in training. She tailored each class to each audience, so the information presented maximized their learning. She easily communicated with people at all levels of our organization and the result was great for our associates.
Susan Keeble
Vice President - Customer SolutionsAmy fills her presentations with amazing content she delivers in a clear and concise manner with just the right amount of wit to engage all employees. I heartily recommend her for any training where you need the best of the best!
Elizabeth Wojtowicz
Human Resources DirectorAmy’s program was energizing, fun, informative, and thought provoking. I learned how to use a “best employee” profile to design questions to identify right-fit candidates. I also learned the importance of designing benchmark answers and quantifying them.
Gayle Cook
City ManagerAfter many staff members were anxious to improve their presentation skills, we engaged Amy and she was a breath of fresh air. Her sessions kept participants involved from beginning to end. How many times do you get all positive comments from a group?
Keith Hardcastle
Director of Human Resources and Staff ServicesAmy has great delivery and her content was really useful. After attending “I Dare You to Hire the Right Fit Employee Every Time,” I’ll be able to improve hiring processes by asking more effective questions and grading responses.
Chrystal Bailey
Human Resources ManagerAmy is thought provoking, interactive, and funny, and provided very useful tips I can implement right away!
Norm Stuart
Safety and Risk Management CoordinatorAmy is one of the most dynamic and professional trainers I have worked with. The quality of her training is indicative of the time she invests customizing it to the organization. Her upbeat personality and energetic style make her programs educational, enjoyable, and interesting for everyone.
Brandy Dangelmayr
Human Resources DirectorAmy has great energy and keeps the crowd engaged. I now know I need to develop better interview questions and a scoring system to evaluate employees.
Tri Nguyen
Founder & PresidentAmy’s program was invaluable to our organization. What a difference have I seen in my staff in terms of: effective management, organization, and most importantly communication. Her methodology proved to be extremely useful for any growing organization.
Bruce Mullins
General ManagerAmy Castro is one of the best trainers/facilitators we have used. She does a great job effectively designing and presenting programs that maximize time spent in training. She tailored each class to each audience, so the information presented maximized their learning. She easily communicated with people at all levels of our organization and the result was great for our associates.