The #1 Key to Customer Service: Give Them The Chocolate Cake

The #1 Key to Customer Service: Give Them The Chocolate Cake

About a week ago, I was shopping in a retail client’s place of business doing some “recon” before preparing a customer communication program for their customer care employees. As I watched customers come and go with their various products they wished to return, I noticed a trend. The customers who were calm and politely requested […]

4 Reasons Why the Customer is NOT Always Right

4 Reasons Why the Customer is NOT Always Right

The number one most incorrect quote about customer service that is perpetuated time and again, is: “The Customer is Always Right.” WRONG! Training employees to believe this fallacy and insisting that they live by it is not only wrong, but it’s bad for business. Consider these situations: Would you let a naked customer dine in […]