customer loyalty Archives

Staying Connected to Your Customers in Difficult Times

I don’t know about you, but over the past few weeks during this Coronavirus crisis, I feel that businesses are communicating from a position of panic. Businesses I used to hear from once a month or so are sending me emails weekly with SELL, SELL, SELL screaming from their content. During difficult times, your goals […]

Amy Castro

Performance Communication

Is Someone in Your Life Disloyal? Maybe You’re to Blame

In my workshops, I often hear business owners and leaders lament that “There’s no loyalty these days.” Sometimes they’re referring to their employees. Sometimes it’s vendors or customers. A few times, it’s been a family member. So is it true? My answer is no, I don’t think it’s true. I think there’s a lot of loyalty […]

Amy Castro